Chloe s/s 12

During my first year of university (last year) we did a module focused on Promotion. The brief told us to choose a trend that is forecast for s/s13, develop it, and choose a fashion brand that would be most suited to it. The outcome was to do a promotional photo shoot that would be in their Press Pack along with a Press Release. 

The trend I chose is called Delicate Nature and is basically exactly what it sound like! Nature and natural elements that are delicate and fragile. This is WGSN's take on the trend: 

Key fabrics and textures relevant for the trend were woven knits, mesh bonds and crushed tie die. They look fragile and are made of natural and organic fibres. 

Key Silhouettes are loose and flowing, delicate shapes skimming the body and billowing drapes of sheer fabrics. Loose and light. Spontaneous ties at the natural waist- if any shape definition at all.

 

 

My developments on the trend include building on the handmade and natural elements by taking on a hippy, 1960's feel. I looked at mixing tie die and dip dying with chiffon and silk fabrics, juxtaposing class with culture. 

 

 

I know the images are bad quality at the moment- my scanner has broken! So these are taken with my phone! But you get the general idea. The above images are taken from my sketch book development of the trend. I began relating delicate nature to underwear- in particular Victorian underwear and designer Laura Ashley who took inspiration from this in the 90's. I then looked at photography of x-ray flowers by Hugh Turvey which is very beautiful and fragile looking. I loved the transparency which led me on to look at sheer fabrics, floaty silhouettes and the seventies.