Chloe s/s 12 photo shoot

These are some of the photos that were taken on the shoot for Delicate Nature for Chloe s/s 2012. 

My client board for Chloe. 

Trend Board for Delicate Nature (will update with better photo). 

The Photo Shoot: 

Dress: Emily Bowles 

Dress underneath: Topshop 

Model: Isabel Bowles

Location: Salisbury 

Final Images with post production: 

The final images were edited in Photoshop to give them a similar hue and tone to what Chloe use for almost all of their promotional shoots. 

Chloe s/s 12

During my first year of university (last year) we did a module focused on Promotion. The brief told us to choose a trend that is forecast for s/s13, develop it, and choose a fashion brand that would be most suited to it. The outcome was to do a promotional photo shoot that would be in their Press Pack along with a Press Release. 

The trend I chose is called Delicate Nature and is basically exactly what it sound like! Nature and natural elements that are delicate and fragile. This is WGSN's take on the trend: 

Key fabrics and textures relevant for the trend were woven knits, mesh bonds and crushed tie die. They look fragile and are made of natural and organic fibres. 

Key Silhouettes are loose and flowing, delicate shapes skimming the body and billowing drapes of sheer fabrics. Loose and light. Spontaneous ties at the natural waist- if any shape definition at all.

 

 

My developments on the trend include building on the handmade and natural elements by taking on a hippy, 1960's feel. I looked at mixing tie die and dip dying with chiffon and silk fabrics, juxtaposing class with culture. 

 

 

I know the images are bad quality at the moment- my scanner has broken! So these are taken with my phone! But you get the general idea. The above images are taken from my sketch book development of the trend. I began relating delicate nature to underwear- in particular Victorian underwear and designer Laura Ashley who took inspiration from this in the 90's. I then looked at photography of x-ray flowers by Hugh Turvey which is very beautiful and fragile looking. I loved the transparency which led me on to look at sheer fabrics, floaty silhouettes and the seventies. 

Dissertation

Today I have been working on my Dissertation proposal. My topic is about developments in Smart fabric technology in practical and creative ways. I have
plenty of books out on how smart fabrics are used, and will be used, in practical ways, (think temperature control, air purifying and spray on fabric) but not so much on creative uses.

I did a bit of research and suddenly thought of the trend that we have all seen coming through in the last few seasons of three dimensional prints. Of course since the whole world has suddenly gone crazy for everything 3D, it was about time fashion caught on, even if it is generally lagging behind other industries when it comes to technology. Topshop Unique, Ann-Demeulemeester and my favourite Dries van Noten have all taken on the trend, but designer Tri nouio has created garments that require 3D glasses to be worn. The prints, he says, are 'intended to be a distraction from the human form' which is quite an interesting concept.

Dries van Noten

s/s 12 Tridulum by Tri Nouio

I love...

During some research I was doing for a trend forecasting project, I came across Photographer Michael Muller. His work really captures the movement, light and life in his photos perfectly. He has shot a number of celebrity portraits, advertisements and film posters, but I personally think his best work is definitely in his more creative shots. I have posted four of my favourite images- all very different- each taken from separate collections. 

 

 




http://www.mullerphoto.com/#/13565