Yesterday I came across the promotional video for the Ralf Lauren- Denim and Supply range for Fall 2012. It really is a clash of two different worlds, bringing Avicii's electronica dance tracks to Ralf Lauren's American vintage clothing. The video portrays an underground club scene with Avicii, obviously, as the Dj, who gets the crowd going with his summer hit Silhouettes. The crowd and the swedish Dj are fittingly dressed in items from the denim and supply range. I wasn't too keen on the collaboration at first, as they didn't seem to fit together. After all, how would go to a club dressed in a boho maxi skirt and fringed top? But somehow, the styling gives the scene a cool, urbanised edge- with Ralf Lauren updating the bohemian trends of 2007 with rural individualism.
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