Things I have noticed

Since starting to focus my studies more on the fashion industry, I have really become aware of the style of each of the high street brands. Before A Level fashion, I must have been pretty nieve to be honest as I really just went into any of the favourable women's high street stores and bought clothes that I liked, not really paying much attention as to where they are from. Yet as I am becoming more aware of the importance of brand identity, I am growing ever more cautious as to the brands that I buy my clothes from.

Don't get me wrong- I am just a student and can't afford Doce and Gabbana (yet), but I have started to question whether the brands image is really my style. Take River Island for example. I used to shop there quite a lot, but now I have noticed that the clothes definitely have unique trims and finishes that make them just not to my taste. The dresses are for the most part boob orientated, focused on the cleavage whether is be body con or a maxi dress. And they seem to use a lot of visible stitching which I think cheapens the garment. Then there's Republic which is quite similar in the use of bright colour but has more of a beach, surf flare.

This made me realise that no, these brands aren't just all aimed at me, it is more complex. Now on the high street I only ever buy from three brands; Topshop, Urban Outfitters and Zara. All three brands, while having different identity s, sum up my style quite well. 

What do you think about the UK high street?